In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto, wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” Ironically, nearly 20 years later, personalization is being used by companies attempting to make the online.
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We’re sharing 19 of the best B2B email marketing examples from the world’s leading SaaS companies, so you can use them in your B2B email marketing strategy.
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Image Source. As you can see, they expand to include many conversion specific variables, like mobile experience and targeting. This, and the binary ICE Framework, were an inspiration when it came to creating our own robust framework.