If you read the recent Freebie Friday gift from Sean D’Souza, The Psychological Power of Headlines, you already know a great deal about effective headline writing. If you haven’t already downloaded the ebook, it’s free, but here is a recap of his three main points: Questions Make the Brain Go Wakawaka. The human brain loves questions.
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Dec 20, 2011 · http://www.psychotactics.com Most of us get stuck when dealing with information products. And that’s because we try to write a 200 page book, or do a video series.
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The A/B Testing Checklist You’ll Want to Bookmark When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
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